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In the Excellence Cluster B2B Product Management, the focus lies on various fields of product management. Over the course of a year, there are 6 days of workshops with varying topics:

  • Developing product management into economic life-cycle solution management (‘Value Life Cycle’)
  • Developing and implementing the newest methods and techniques in life-cycle management
  • Fast, cost-effective implementation off results in organizational practice.

Through close collaboration with the University of Ulm, the newest scientific discoveries are incorporated and can be immediately implemented. At the same time, participating companies profit from the possibility of trading experience with other companies and learning from tested best-in-class means of implementation.