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The Center of Excellence for Product management in B2B offers companies an ideal platform for reorienting and strategically directing product management, while focusing on the following topics:

  • Developing product management into economic life-cycle solution management (‘value life cycle’)
  • Developing and implementing the newest methods and techniques in life-cycle management
  • Fast, cost-effective implementation of results in organizational practice.

Through close collaboration with the University of Ulm, the newest scientific discoveries are incorporated and can be immediately implemented. At the same time, participating companies profit from the possibility of trading experience with other companies and learning from tested best-in-class means of implementation.