Many sectors find themselves immediately or very close to a radical break with and transition from markets saturated with developed technologies to new market constellations often driven by technological innovation. In order to secure or expand one’s corporate market position in this volatile business landscape the focus must be increasingly placed on technology and innovation management (TIM). When doing so it is important to re-establish TIM in the company in order to evaluate new market opportunities in as efficient and goal-oriented a manner as possible with limited resource capacities.
Innovative companies generate a maximum output with the resources available to them (return on innovation). When doing so, the complete innovation value chain, from the trend analysis to the development of new products should be made as lean as possible while at the same time guaranteeing a constant and transparent flow of results and decisions. In order to increase efficiency, for example, innovation projects with an unclear status and progress, unprocessed ideas or trend analyses without strategic decisions should be avoided.
For a fast implementation of innovation projects, iterative and adaptive methods are necessary that incrementally validate partial results and deliver insights like, for example, agile methods (Srcum), design thinking or even the Lean Start-up Model. These methods are not limited to software development, but are by now employed in diverse fields of application, from product innovation to process or service innovation. We are more than happy to advise you about this topic and to show you possibilities for improvement with concrete customer examples.